There is an enigma in the NYC Street Art and graffiti community who follows his own path and makes his own rules. This individual chooses to march to the beat of his own drum, yet the art that he creates is always enticing, a unique addition to the urban landscape of this great City. With his trademark imagery, his artwork is highly identifiable, as he likes to goes big with his characters and injects them with a certain sadness that speaks to the viewer in a highly personal way. This is the work of an artist known as NEVER, yet despite his name, he forever remains consistent.
Originally from Atlanta, NEVER paid his dues time and time again, making a name for himself in the American South by painting large scale pieces in abandoned factories and warehouses that litter the region. An urban explorer of sorts, he discovered some amazing locations that became the centerpiece for his artwork, bringing his beautiful interpretation of graffiti and street art to an otherwise decrepit and run down arena. Collaborating with friends, NEVER had the foresight to document his exploits, tapping into his limitless creative energy to film spectacular multimedia pieces to compliment his spray painting abilities. The end result is nothing short of stunning.
NEVER brought his work to the Big Apple some five or six years ago and has been turning heads ever since. He boasts some of the most unique and expressive work on the streets through his iconic subject matter that speaks in a different way to each and every person who sees it. Best known for his "Sad Owl", he has been able to contextualize this creature in a number of ways without ever sacrificing its integrity as a solid work of art. There are a number of traits that his owls possess, however the most notable would be the omnipresent price tag attached to it that reads $1.28, which represents a significant date in the artists life. NEVER has since taken his owl across the US, where is is now a staple addition on walls in major cities from coast to coast.
While NEVER may be best known for his graffiti and street art, it's his work behind the scenes that really drops jaws. A master of fonts and design, this artist has made a wonderful career for himself through his hand painted signage, logos and branding. His company, No Entry Design, has become one of the most recognizable and characteristic styles in the city, as NEVER painstakingly creates the identity for restaurants and businesses throughout the five boroughs and beyond. His knack for lettering and kerning has set him apart from the rest, as he is able to use his acquired skills in graffiti and apply it in a totally new context. He also offers the full package of additional services to his clients, such as menu design, food photography and web presence, on top of the brand identity for any particular enterprise, both new or old.
This jack of all trades is redefining the way that people look at graffiti, street art and branding, as he demonstrates time and time again how one can move seamlessly between street culture and professional ventures while consistently bringing a beautiful element to the city in a number of ways. While he may come across as gruff at times, don't let his exterior fool you, as he is one of the most dedicated and hard working people in the business. Between his personal artistic ventures and his self run business, NEVER has carved out a place for himself in NYC and is building upon his foundation. The future is bright for this ultimately talented artist and it's exciting to see where he will take things from here.